Four essential tips for new businesses starting out

It takes perseverance to remain motivated, especially when progress is slow.

Some of you may know that this year I started my own business – to develop absorbent washable leakproof underwear for pee, periods and perspiration.

It has been an exciting yet tumultuous rollercoaster. Today I wanted to share with you my four essential tips for those who are just starting out.

  1. Perseverance is key!

It takes a lot of motivation to dedicatedly work for yourself day in a day out. Particularly in the early days you must be the ‘master of all trades’ (the CEO and decision-maker, the strategist, the product designer, the investor, the marketer, the logistics expert and so on). Some tasks are easier than others. But when things get tricky it is hard to keep slogging away at it.

I have goals to keep me on track – work wise. But what keeps me – pushing forward – is a verbalised aspiration (that I’m committed to). You see, I found that I needed to be clear about what I wanted to achieve, and by when, because my family kept asking me when I was going back to work. So here it is: my aim is to give the business two years to break-even and three years to make a viable profit.

In addition to this, I let my family know what my boundaries are, to protect myself from risk. That is, when I have spent a certain level of funding, without any profit then I would stop and go back to full time work.

Three years to achieve my first big milestone is long enough for me to think “I’m in this for the long term”, which keeps me jumping over the short-term hurdles.

  1. Clarity is essential.

I never realised just how hard it would be to find the right specially fabrics for moisture wicking, absorbency, comfort and odour reduction.

It’s been a hard learning curve. My one piece of advice for dealing with any type of suppliers, is to be as specific as possible with what you want. If that means you must ask a million questions first to better understand the lay of the land. Then ask away. There is no harm in asking. I like to lay out my requirements in clear tables, or under specific headings. I then number each question and answer. I give my emails informative subject lines so that I can easily keep track of information down the track. But importantly, I never let myself stay in a position of doubt. I clarify immediately when uncertain.

  1. The 80/20 rule is beyond helpful.

It’s easy to waste time perfecting certain elements when it’s your own business. But taking the approach, where you keep working on something because you don’t want to risk getting it wrong, will slow you down unnecessarily. Try to accept that things will evolve rather than be perfect the first time. When you start to spend too much time on a task – STOP immediately and put some time restrictions in place. Because when you think of the time that people will actually spend looking at it, it’s just not worth your valuable and limited time. This is why it is so important that new businesses land a minimum viable product as the primary goal. Because perfection is impossible to achieve, whereas trial and error keeps you moving forward.

  1. Build a following.

As you start your business you will meet many people who will help you or take an interest in what you are doing. Make sure you add their email address to your contacts database and grow this list as you progress your business.  

It’s important to nurture this group by keeping in regular contact. One way I do this is to send out a monthly newsletter that provides a simple update on my progress and some interesting tidbits. It doesn’t matter how you keep in touch but just that you do. Your early tribe are your greatest supporters. Mine mean the world to me and I cherish their feedback and support.

If you are keen to show a fellow start-up support, I would love it if you could like or follow my facebook or Instagram page. Just go to:

https://www.facebook.com/vivobodywear

https://www.instagram.com/vivobodywear/

Thanks for reading! Catch you next time.
xxoo

Life essentials – steering me towards entrepreneurial success

It’s been eight weeks since I started my entrepreneurial journey towards developing an online business selling leakproof underwear for pee, periods and perspiration.

I found it quite easy to stick to a healthy routine for the first five weeks, but since then I begun to slacken off. I’m hoping that by writing this post and becoming more aware of my naughtiness, that I will start to do better.

Below is my list of five essential healthy habits that I’m trying to stick to. The checkbox identifies how well I’m going.

Sleep – the no-brainer! Go to bed and wake up at a similar time each day and allow for some quiet wind-down time before bed. Not only is this great for my mood and focus but its also great for my skin. My current problem is waking during the night. If I wake then I focus on my breathing and try to clear my mind. If that doesn’t work then I read a book on my dimly lit phone with the black back light. I realize that this is probably not good. But it does take my mind off everything else and put me back to sleep swiftly. But I’m sure that listening to a meditation podcast would be better. Might have to try that.

Water – drink a full glass of water with lemon or lime first thing each morning. Then grab a 1L bottle of water and I make sure that I get through this, and then some, each day. Initially I was trying to aim for 2L but that was impossible with my weak bladder.

 3Exercise – I like to exercise as soon as I wake up, but if that’s not your best time – then find a time that works for you and program it into your day. I find that if I look at my phone when I first wake up then I am more likely to skip exercise. NAUGHTY! But if I get up and put my activewear on straight away – then I’m good to go! The question is – how best to stick to this? Because I started off great and now, well – I’m just ok. Starting NOW – I’m going to make a goal (not too ambitious) and stick to it.

 4Stretches – for me this involves stretches for a frozen shoulder, a stiff neck and pelvic floor exercises (gosh I sound old!). I’m not sure why I’m so bad at this – but while initially I started off doing this daily and I felt great too – now I’m lucky if I do it once every three weeks. I need to do better! Much better!
I know that I’m pretty good at doing them if I remember. So, starting NOW – I’m going to set a daily reminder alarm to get me back on track.



 5Staying positive and motivated – remaining positive through problems and roadblocks is very difficult – but absolutely essential! I’ve been able to do by being diligent with four things. But that is way too much information for this one blog post – so if you are keen to read more go to: The key to staying positive and motivated.

Remember – happiness is contagious!


My embarrassing problem

I have an embarrassing problem. My bladder leaks when I run, sneeze, or even just walk too fast. And because I love food – I need to run (ok so running is overselling it. I jog.) But also, I sneeze a LOT – if its not hayfever, then its cats, if its not cats then its dust – you get the picture right. On top of that, I grew up in a relatively big city called Melbourne and this means I like to walk fast. Slow ambling walkers often annoy me. But all this fast walking results in bladder leakage. And I haven’t even started on the days when I’m trying to be good with my water intake!!! 

It all started 12 years ago when I had my first son. He was 10lb and boy did he have man-boobs. My second son, two years later was as 12lb. He came out looking like a toddler – which was not ok. My boys are the joy of my life but my pelvic floor muscles have never been the same.

Here lies one of my biggest problems. I’m told that I should be able to fix my pelvic floor muscles. My physio told me to do the exercises. My mum sent me a brochure about a wave machine I can sit on. My friend told me about electrodes that pulse and I put them up my girly parts. My doctor suggested a surgical mesh operation. But after three postponements of the operation (because compared to others, my needs were in no way urgent) I decided that the universe was trying to tell me something, so I gave up on that.

Instead I have decided to work on my pelvic floor muscles. Here is a link to my article on the 4 steps for how to do your pelvic floor correctly.

As you may read, I understand how to do the exercises correctly – my problem is – REMEMBERING to do them! At first I tried doing them every morning and night as I brushed my teeth. But for some reason that didn’t stick.

I need to create a habit. Google tells me that it takes on average more than 2 months before a new habit becomes automatic. I guess that’s why I have still done nothing about my embarrassing problem that has plagued me for over 12 years.

I’m hoping that maybe you might be able to help. Any guidance would be great. What has worked for you to start a healthy habit?