My passion project

It was 22 January 2020, when I chose to tell my husband that I’m taking a year off from full time paid employment to work on my passion project – and that he would have to go back to work. My profession at the time was consulting/contracting for government agencies, primarily in policy and strategy development. I was paid well and I enjoyed it, but when I thought about what I’d do if money wasn’t an issue/requirement then I knew it wasn’t that.

So when I had my lightbulb moment (see previous blog story) I thought to myself – there is never going to be a better time to make a change. It was on that day when I registered my new company, with the intention of developing leak-proof underwear for pee, periods and perspiration. I was beyond excited!

I knew deep down it was the right decision. But self-doubt plagued me. It was very hard saying “no thank you” to the first few policy contract roles that were presented to me. And even after a month, when my husband still had no job, I was tempted to accept yet another short-term role. But I knew if I did this then I would lose momentum.

My husband and I had agreed that I could spend our savings, we would scrap the planned holiday, and there would be no more take-out or meal kit delivery. 😦 Plus we would need to take out a loan against the house for my first product shipment. This was my chance and while the since the family was being impacted I knew that I needed to have faith in my ability to deliver.

I started with a business plan, and then a brand strategy, a marketing strategy and a project task register. After that my primary goal was to develop a minimum viable product. However, textile manufacturers are not that common in New Zealand anymore. Not to mention, no one sold the fabric that I wanted. So while I waited (rather impatiently) for fabric samples to come from abroad I focused on everything else, such as pattern making, label requirements, packaging, and learning about online sales and marketing.

It is fair to say – that since I had never developed a product before, let alone sold anything online, I had a lot to learn.

With more time available each morning (because i was not rushing off to town on the train) I would walk/run and listen to podcasts. My husband turned the garden shed into an office for me and I would work all day out there. I was so excited to start each day. Then at night-time, when I would normally enjoy watching a light-hearted tv drama series, I found that I could no longer pay attention to them. I wanted to be thinking about my business or watching Startup School videos instead. My mind, which had previously been completely exhausted from working a solid 40hrs each week was now alive and in overdrive. This was a bit of a revelation to me. It was like a creative driven entrepreneurial energiser bunny was just desperate to be free. Who knew!

The exciting part is that its more than just making and selling a product. I am passionate about the subject of light bladder leakage because it has negatively impacted me for the past 12 years. I wanted to try and make a difference to somehow empower women to feel more confident in living their best life without limitations. I want to encourage others to share their stories and hopefully we can create a more open dialogue where we share information about the wide range of support and treatment available. Whilst also reducing some of the sensitivity around the subject.

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